Integrate
Seamlessly ingest data from disparate sources including, web analytics, online / offline sales, loyalty, CRM, customer support and any other sources that contains valuable customer information
- Leverage out of the box connectors and APIs with almost all leading sources or easily request addition of new sources.
- Turn incoming / outgoing data streams on and off in a matter of seconds.
- Map events and attributes from various sources to single schema.
- Clean and remove any data duplications as it goes thru data normalization process.
Unify
Leverage customized machine learning algorithm to stitch visitor identity together and build complete view of the customer across your online and offline data sources
- Standardize naming conventions and data formats of common fields across different systems.
- Create single view of the customer containing rich and context driven information needed to create 1:1 personalized experiences.
- Update customer information in real-time and across different systems as customer moves along their engagement and purchase journey with your brand.
Personalize
Discern powerful insights about your customers as they engage with your brand across different touch-points and leverage it to deliver experiences that caters to their wants and needs.
- Various out-of-the box metrics to help predict customer events and actions.
- Intelligently segment customers with machine learning models.
- Provide AI powered recommendation at each step in customer journey to improve engagement and conversion.
- Next-best action model to optimize offers and messages to customers on 1:1 basis.
Orchestrate
Activate customer data and generated insights to orchestrate personalized campaigns and experiences leveraging your investment in the existing marketing technologies.
- Leverage unified profile, insights and predictions in UI or via API across the enterprise.
- Create and share audience segments across different systems and business functions.
- Coordinate campaigns across advertising and sales, marketing, customer support and more .
- Track and measure campaigns in an intuitive, visual interface.